Why Should I Use Facebook Pixel?
On the most successful campaigns, Facebook ads are typically responsible for up to 70% of the campaigns total raise.
Without Facebook Pixel Integration, it is impossible for you to track whether your Facebook ads are converting and whether you are getting a good ROI on your ad spend.
What’s worse, without Purchase Conversion data Facebook is unable to help you automatically optimize your ad targeting and performance, thus leading to extremely poor results.
Finally, Pixel integration allows you to run highly valuable re-marketing campaigns to convert your warm audiences.